Jourdan Dunn and Rosie Tapner for Selfridges #DenimLovers

These days, it’s not enough for Jourdan Dunn and Rosie Tapner to look hot in front of a guy with a camera. Nope – in today’s world, models have to pose in front of two hundred people waving iPhones. Or at least, that’s what went down last night during the #denimlovers party at Selfridges.

Confused? Don’t be. To celebrate the launch of their huge Denim Studio, Selfridges went for another world first: the first ever co-created fashion campaign.

Guests were invited on the public photo shoot to take pictures of the girls on their mobiles, to be used in a mass collage for the Selfridges campaign. Photographer Tom Craig directed the madness, with Jourdan and Rosie shaking it to Daft Punk and Robin Thick for an audience of press and industry insiders (hiya, Susie Bubble) – although we have to say, this is the first shoot we’ve been on that ended in a full-on stage invasion.

“We’ll be staying up all night putting the images together,” Craig said, leaving the rest of us were to party on with blue slush puppies and a host of male models in denim overalls. Happy to be blue? Sure. Check out our shots of what went on behind the scenes and at the party.









 

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Why Are All the Big Models Trading the Runway for the Front Row?

It seems that when it comes to supermodel spotting, it’s no longer the catwalk that’s got it down: These days, it’s all about the front row. It appears that established names have earned the right to enjoy the view from their seats, and lately, they’ve been taking the opportunity to experience fashion from the other side. Suki Waterhouse and sister Immy have made the rounds at shows like Sonia Rykiel and H&M, while Liu Wen showed up at Fendi looking sensational. The front row at Givenchy had almost as many models as the catwalk did with Soo Joo Park, Ana Beatriz Barros, and Karen Elson all sporting Tisci gowns.

Taking a break from walking in order to actually view the collections has become a key way for models to remain in the spotlight without having to dive into the hustle and bustle of show castings, rehearsals, and fittings. The collective obsession with who and what models are wearing has opened the door for their style to be as obsessed over as any starlet’s—and ditto their cultural sway. Starlets may have snapped up many a model’s hotly desired ad campaigns, but it looks like they’re striking back in their own way. Here, a look at the models who have been sitting pretty during fashion month.

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