Jourdan Dunn and Rosie Tapner for Selfridges #DenimLovers

These days, it’s not enough for Jourdan Dunn and Rosie Tapner to look hot in front of a guy with a camera. Nope – in today’s world, models have to pose in front of two hundred people waving iPhones. Or at least, that’s what went down last night during the #denimlovers party at Selfridges. Confused? Don’t be. To celebrate the launch of their huge Denim Studio, Selfridges went for another world first: the first ever co-created fashion campaign. Guests were invited on the public photo shoot to take pictures of the girls on their mobiles, to be used in a mass collage for the Selfridges campaign. Photographer Tom Craig directed the madness, with Jourdan and Rosie shaking it to Daft Punk and Robin Thick for an audience of press and industry insiders...

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Why Are All the Big Models Trading the Runway for the Front Row?

It seems that when it comes to supermodel spotting, it’s no longer the catwalk that’s got it down: These days, it’s all about the front row. It appears that established names have earned the right to enjoy the view from their seats, and lately, they’ve been taking the opportunity to experience fashion from the other side. Suki Waterhouse and sister Immy have made the rounds at shows like Sonia Rykiel and H&M, while Liu Wen showed up at Fendi looking sensational. The front row at Givenchy had almost as many models as the catwalk did with Soo Joo Park, Ana Beatriz Barros, and Karen Elson all sporting Tisci gowns. Taking a break from walking in order to actually view the collections has become a key way for models to remain in the spotlight without having to dive into the hustle...

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